Your homepage is usually the first page people see, and they decide in a few seconds whether to stay. A good homepage isn’t about fitting everything in. It’s about answering the right questions quickly and pointing people to the next step. Here’s how I lay one out.
1. A headline that says what you do and where
Plain words beat clever slogans. “Kitchen and bath remodeling in Hudson and Stow” instantly tells a visitor they’re in the right place.
2. One clear next step
A button to call, book, or request a quote, right under the headline. One main action is better than five competing ones.
3. Your services, briefly
A short card or line for each main service, linking to its own page. Don’t try to explain everything here; that’s what service pages are for.
4. Proof
A few genuine reviews, logos of businesses you’ve worked with, or photos of real projects. Something that says “others have trusted us with this.”
5. How it works
Three or four simple steps showing what happens when someone contacts you. It takes the guesswork out of contacting you.
6. A little about you
A photo and a couple of sentences about who’s behind the business. People like to know who they’ll be dealing with.
7. Service area and contact details
The towns you serve, your phone number, and hours. Make them easy to find at the bottom of the page too.
What to leave off
- Auto-rotating sliders; most visitors never see past the first slide
- “Welcome to our website” headlines
- Long blocks of company history
- Auto-playing video with sound
- Every single service in detail
- Pop-ups that appear before people have read anything
Check it on your phone
Most visitors will see your homepage on a phone. Scroll through yours on a small screen. If the phone number and the main button aren’t easy to find in the first screen or two, rearrange.
Questions I hear a lot
How long should a homepage be?
Long enough to cover the sections above. Clear and scannable matters more than length.
Should my homepage target a keyword?
Yes, usually your main service and area, used naturally in the title and headline.
If you want a second set of eyes
If you’d like fresh eyes on your homepage, send it through the free website check. I’ll tell you what I’d change first. More on web design here.