When a business owner says “we need an app,” they usually mean “we need a better way to do this job.” The next question is whether that should be a web app that runs in a browser or a mobile app downloaded from the App Store or Google Play. For most small businesses, the answer saves real money.
What’s a web app?
A web app runs in a browser on a phone, tablet, or computer. Customers or staff visit a web address and log in. Nothing to download or install. Client portals, booking systems, and internal dashboards are usually web apps.
What’s a mobile app?
A mobile app is installed from the App Store or Google Play. It can work offline more easily, send push notifications, and use phone features like the camera and GPS more deeply.
Web app pros and cons
- Pro: works on every device with one build
- Pro: no app store approval or downloads
- Pro: updates reach everyone instantly
- Pro: usually faster and less expensive to build
- Con: limited offline use and deeper phone features
Mobile app pros and cons
- Pro: works offline and feels native on the phone
- Pro: push notifications and full camera or GPS access
- Pro: an icon on the customer’s home screen
- Con: separate builds or extra work for iPhone and Android
- Con: app store review, and customers have to download it
How to decide
- Who will use it: your staff, your customers, or both?
- Does it need to work without internet?
- Does it truly need push notifications or the camera?
- How often will it change?
- What’s the budget for the first version?
If the answers don’t point clearly to a mobile app, start with a web app that works well on phones. You can add a mobile app later if you really need one.
Frequently asked questions
Can a web app work like a phone app?
Many modern web apps can be added to a phone’s home screen and feel much like an installed app, without going through the app stores.
Who owns the code?
You should. Make sure any agreement gives you ownership of your code, data, and accounts.
Talk it through before you build
If you’re not sure which way to go, tell me how the work gets done today and I’ll give you my honest take, even if the answer is “you don’t need an app.” More on apps and platforms here.