How to Write Page Titles and Meta Descriptions People Click
Your title and description are your ad in Google’s results. Here’s how to write ones that earn the click.
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Notes from the shop
Plain tips on websites, getting found on Google, and the tech that runs your business.
Written for business owners, not tech people.
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How Long Does It Take to Build a Website?
Most small business websites take a few weeks, but the timeline depends a lot on one thing: content. Here’s what to expect.
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Mesh Wi-Fi for Small Offices and Home Offices: Is It Worth It?
If one corner of your office always has bad Wi-Fi, mesh might be the fix. Here’s how it works and when it’s worth it.
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Free APIs for Websites and Apps: A Plain-English Directory
What free APIs are, how to judge one before you build on it, and a category-by-category map of about 2,000 of them.
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A Simple Monthly Website Maintenance Checklist
Thirty minutes a month keeps your website healthy, secure, and working. Here’s the checklist I use.
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How to Write a Service Page That Ranks and Gets Calls
Service pages do the heavy lifting on a small business site. Here’s a simple structure that works for both Google and customers.
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WordPress vs. Wix vs. Squarespace: Which Is Right for Your Business?
Each platform has its place. Here’s an honest comparison to help you pick the right one for how your business actually works.
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Website Backups: Why They Matter and How to Know Yours Work
Most people don’t think about backups until they need one. Here’s how to make sure yours would actually save you.
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When Is It Time to Replace Your Spreadsheets With a Custom App?
Spreadsheets are great until they aren’t. Here are the signs you’ve outgrown them, and how to move on without a big, risky project.
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Keyword Research for Small Businesses (Without Expensive Tools)
You don’t need a pricey subscription to figure out what your customers search for. Here’s the simple, free way I do it.